How a Mumbai Restaurant Scaled Revenue by +240% in 90 Days

1. The Problem

The restaurant was struggling with low weekday foot traffic and low online visibility despite great food quality.

2. Strategy & Solution

Implemented a 3-tier video content strategy combining mouth-watering cinematic food reels, food blogger tastings, and geo-targeted Meta ads.

• Content Produced: 45 high-definition video reels showcasing chef specialties, cheese pulls, cocktail craft, and weekend ambiance.
• On-Site Shoots: 3 full-day on-location content shoots at the restaurant featuring professional lighting and food styling.
• Influencer Campaign: Partnered with 12 top Mumbai food bloggers and Instagram food influencers for hosted tasting sessions.
• Meta Paid Ads: Ran hyper-local Meta ad campaigns targeting food enthusiasts within a 7km radius offering weekend tasting reservations.

3. Measurable Results

Achieved +240% increase in monthly revenue, over 1.2M video views, and a consistent 3-week waiting list for weekend dinners.